Frequently Asked Questions

We’re sure there are plenty of questions that require a more detailed response but there are a few that tend to get asked on a daily (and sometimes hourly) basis that we’d like to help you out with right away. Here’s what we hear most…

How much does a video cost?

We wish we could just say “this” is the amount but that’s like going to the doctor and asking “What’s wrong with me?” without giving the doctor a chance to ask questions, evaluate your symptoms, and find a solution that works best for you. Just like not every person responds the same to treatments, not every person has the same needs. Each person is unique and has specific needs, which is where our approach of custom solutions works best. We pride ourselves on being the best in the business and making sure you maximize your chances of being successful with your marketing. However, if you need a price range you can expect to pay somewhere between $3,900 to $9,900 depending on the visual style.

How long does it take to create a video?

We can currently deliver a 90-second video in about 6 weeks (depending on your responsiveness) if you agree to follow our Good Client guidelines that hold us both accountable for delivering on our promises.

How is Gusto different from other video producers?

We’ve been doing this for over a decade and specialize in creating powerful messages with a proven methodology. We have developed an efficient process for developing affective videos quickly without compromising the quality. Plus, we throw in some consulting time to make sure you know how to implement your Gusto video and maximize its effectiveness.

How do you know a video will work for my business?

As you might already know, there are no guarantees in marketing. However, our objective is to provide you with a tool that comes as close to a guarantee as possible. We’ve helped a lot (literally thousands) of business, organizations, and institutions achieve a variety of objectives over the years and have no doubt we can help just about anyone as long as they’re open to the idea and willing to be helped. No, we’re not therapists but we get the analogy :)

Do you create training videos too?

Absolutely! We are doing more training videos every day with the influx of companies getting smarter about doing their training online instead of wasting money on travel expenses, physical booklets, or trainer salaries (not to mention the flexibility and efficiencies that training videos have created). You don’t have to miss a valuable session or certification training anymore. How convenient is that?

Why are videos so important?

It all starts with the brain and how we (humans) like to learn. 70% of us are visual learners, our attention spans are increasingly getting shorter, and we’re expected to consume information at an astronomical rate to keep up with our competition. So naturally, that’s why business videos have become such an effective tool for sales, marketing, and training and why those businesses with antiquated marketing methods are struggling and falling behind.

Can we get a discount for doing multiple videos?

Sure. We believe in economies of scale here at Gusto and want to help you afford all the necessary tools to maximize your chances for success. However, we’re not striving to be the cheapest solution on the market. We strongly believe in doing things right and guiding you down the road to success… not CheapVille. You pay for what you get and we provide more bang for your buck that anyone in the industry.

How do we get started and what does your process look like?

Once you pick out a visual style that fits your organization’s branding and messaging needs and submit your agreement, we assign you your new Gusto team and set up your Initial Interview. If you’d like to learn more about the process, we have a great document that is aptly named “The Process” that we’d be happy to share with you.

Where are you located?

Gusto is located in Portland, Oregon. We have clients all over the world but our team is centrally located here in the Rose City for a variety of reasons:

  1. It’s full of innovative and creative thinkers.
  2. We’re surrounded by amazing beauty (mountains, rivers, lakes, etc) that’s ideal for an active lifestyle.
  3. The city life offers a great variety of restaurants & entertainment.
  4. There are plenty of business opportunities.
  5. No sales tax :)

Don’t hesitate to contact us if you have more detailed questions. We’re not a high pressure sales organization. We simply want to educate you around all the ways you can be using sales, marketing and training videos to bring your business into the new age.