The Pulse - Video Is Dominating
If you’re still not convinced of the urgency to use video in your marketing efforts…take a look at some of these statistics that surveyed 570 marketing professionals and consumers:
81 percent of businesses use video as a marketing tool (up from 63 percent in 2017)
85 percent of businesses regard video as an important part of their marketing strategy (up from 82 percent in 2017)
95 percent of people have watched an explainer video to learn more about a product or service
81 percent of people have been convinced to buy a product or service by watching a brand’s video
Where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service.
With such booming stats showing clear success for video — particularly for video’s ability to convert viewers into customers — it’s not hard to see why this marketing tool is critical for just about every business.