Why Should You Use Videos For Internal Training?

We’ve discussed a variety of ways to use explainer videos for lead generation purposes over the past few months. If you haven’t already viewed those posts then feel free to jump back a couple of steps and check them out.  This month we’re going to mix it up a bit and provide some insight around how you can use a business video for internal training and onboarding.

When any business, small or large, plans on growing that typically means hiring new employees…which entails bringing them up to speed on the details of their job description, understanding the responsibilities of other positions they’ll be working with on a daily basis, using the same terminology, and knowing the overall goals of the business.  In order to compete in this fast pace society, creating an efficient training & onboarding process can be crucial in staying ahead of the game.

Everyone learns at a different rate and in different ways.  However, we do know that about 70% of all people are visual learners.  So, if you want to accelerate the learning curve and reduce the amount of time you put into helping them reach their potential, wouldn’t it make sense to develop visual tools?  Exactly, the sooner you can get all your new employees working at full speed, the faster your business will meet its own goals.  And, they can watch a training video over & over until it sinks in without having to go back and train them again.

Of course, you want to physically introduce your new employees to as many people as possible to make them feel comfortable but how much are they really going to remember in their first day?  The reality is about 20%.  It can be quite overwhelming just remembering everyone’s name…let alone understanding their job responsibilities.  So, why not share a corporate video with them that provides a little more insight to how they fit in the puzzle?

Another important factor is the consistency of one’s business message or value proposition.  Why not arm EVERYONE in the organization with the proper sales & marketing terminology and the absolute best way to tell your story?  If they’re not comfortable ‘selling’ then they can easily share a link to your corporate video.  This is a great way to maximize your viral marketing potential, establish a companywide message consistency, and creates a much more collaborative approach to growing a business.

Lastly, as a business grows it’s not uncommon for the direction and goals of an organization to change along with it.  If there’s one thing I’ve learned from being a business development director for so many years, it’s that you need to ‘covet change’.  If you resist the direction your executives are taking the ship it might be that you’re only thinking about YOUR position and not the big picture.  A company meeting or training session could be the answer to get all your paddles going the same direction, address some of the questions and concerns of your employees, and paint a picture of the future you want them to see. 

The main point of this post is to reiterate that “TIME is MONEY” and whenever you can find a way to be more efficient in your processes…you’re developing a foundation to save time and make more money.

Thanks for taking the time to read this post.  I hope it was helpful.  Please don’t hesitate to contact us with ANY questions.  We’re always happy to share our knowledge.

Team Gusto

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