Video is The New Standard

Can you remember when simply “having” a website made your business look more innovative than your competition?  Yeah, that was a LONG time ago.  And yes, I realize I’m dating myself a bit.  However, I hope you can appreciate that I’ve been paying attention for the past 20 years and cognoscente of the trend that’s most commonly known as the Bell Curve.


Once the “Innovators” took that chance on a new concept (yes, websites were a NEW concept back in the early 1990s) and provided a legitimate amount of proof for the advantages of having a website, the “Early Adopters” were persuaded to invest in the idea too. 

I’ll spare you the lesson on Bell Curve 101.  The point here is that websites went from being an innovative concept to becoming an industry standard that most businesses have adopted.  This happened for a couple of reasons…

1. To show that they’re a forward thinking organization like their competitors

2. To reach a vast new market place in a much more efficient and cost effective way

Business videos have been following a very similar path for the past 10 years.  The innovators paved the way with a wave of success that influenced the next group of businesses to invest in this new method of marketing as well.  Now that this ‘innovative concept’ has started to trend upward, I’m sure you can see why ‘Video is the New Standard’.

You might think “OK, I’ll just call my local agency and have them create a video for me and we’ll instantly see a new level of success”.  Yes, you’re right in seriously considering an investment in a video and it’s not that difficult to do the research.  However, let’s take a minute to assess your options and help you find the best solution for YOU:

Option 1:  Do It Yourself – cheapest option for the extremely budget conscious.  Plan on writing your own script, using templated visuals, and risking looking a bit amateur.

Option 2: Video Production House – typically good visual quality and some guidance with your message.  Plan on guiding the scriptwriting process and taking some chances with getting your audience to take action.

Option 3: Marketing Agency – a higher level of investment that provides more proven messaging direction, quality visuals, and less risk on finding that initial success you’re seeking.

So, if you want to keep your head above water in this new age of marketing you need to invest in business videos… and you shouldn’t have any trouble finding an option that fits into your budget.  You’ll hear those same old clichés of “you pay for what you get” and “you gotta spend money to make money” but that’s true….at least from what I’ve experienced.

For those REALLY lagging behind: If you don’t have a website yet, you might consider contacting a reputable Marketing agency that can get you caught up with the times as they can often handle both video and website needs alike.

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