You Don’t Need a Marketing Degree

Don’t get me wrong.  Marketing is definitely a science…but you don’t specifically need a Marketing Degree to successfully market your business or organization these days. 

Let me clarify.  This is not to say that a marketing degree isn’t a helpful foundation to have on the resume.  Actually, I think it could be beneficial IF that particular marketer uses their knowledge of what worked in the past to recognize what’s currently the most effective.
The point here is that marketing is all about what’s working NOW.  You can’t rest on your laurels and get complacent.  Marketing is continuously evolving with new methods of grabbing attention, building relevancy and engaging your audience every year…or should I say every “week”? 

The internet has become a giant reservoir of information for just about every industry and marketing is no different.  If you’re willing to dig through the clutter and trust some of the statistics, you’ll find that there are more innovative ways of reaching your audience (exposure) and getting them to take action (understanding) than ever before. 

To get more specific, let’s look at business videos.  There are numerous statistics proving that a short, powerful, visual message is one of the most efficient and cost effective methods of marketing that’s being used today.  Plus, if you want to prove it to yourself, it’s not that difficult to measure the value of a business video (or “explainer video” if you’re abiding to more current terminology). 

Here are a few statistics that might give you some ideas:

• Website visitors are 64% more likely to buy a product on an online retail site after watching a video
• 80% of online visitors will watch a video, while only 20% will actually read content in its entirety
• 90% of users say that seeing a video about a product is helpful in the decision process
• An introduction company email that includes a video receives an increased click-thru rate by 96% 

*Statics provided by Digital Sherpa

There are a variety of tools you might consider using to measure the value of your explainer video depending on the type of business you’re in (b2b vs b2c), who you’re trying to reach (local, national or international), and what you’re willing to spend. 

Either way you shake it, if you’re not getting results with your current marketing efforts, you need to put away the old oars and consider exploring the ocean of internet marketing with a new engine that’s more proven to get you there…and whole heck of a lot faster.  Just make sure to do your research on which engine fits your marketing boat the best.

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